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Advertising Arens Schaefer Weigold : The Authors' Goal Is To Present Advertising As It Is Actually Practiced And Make The Fundamentals Accessible And.
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Advertising Arens Schaefer Weigold , Essentials Of Contemporary Advertising, 2/E By William Arens And David Schaefer Explores The Core Principles That Drive Advertising, Using A Lively Voice That Goes Beyond Academic Theory.
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